Tricks to Make Your Site More Social Media Friendly

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Social media can not be neglected in today's online market scenarios. SMO, the social media optimization has emerged as a platform, which is used by a number businesses, to promote their various products and services. Until a few years back, social networking websites were considered as time pass thing that were a hit among teenagers, but today, these sites are popular among businesses, as well.


The Approach of Social Media

In recent few years, we have witnessed the substance of social network in the skyrocketing popularity of songs, like 'Kolaveri Di' and 'Gangnam Style'. Even after belonging to alien languages, these two songs gained popularity - thanks to the video sharing platform, YouTube. According to an approximation, both the songs have been viewed more than 4.25 million times on YouTube alone. However, this data doesn't include the viewership count of other (non-official) YouTube channels, websites and television music channels. These two songs were shared more than a million time on Facebook, Twitter, and various other social networking websites.
A number of businesses see it as an opportunity, using which, they can reach their prospect customers and clients. While SEO is a practice that helps a website rank in top search results, SMO makes a website (or a brand, product or service) popular among its existing and new customers.

The Term Social Media

Social networking websites work as a two-way media or medium, through which, companies and consumers can interact with each other. It has emerged as a customer-oriented tool that allows users or customers to resolve their issues and queries, by establishing contact, directly with the company. Some experts have even called these websites as socializing tools.


Social Media Optimization

SMO is a method, which lets a business and product gain recognition. Many businesses have their independent SMO desk, which is responsible for high-end online SMO activities. A business can gain a hefty amount of leads and customers through its social network channels - it is an added advantage of social media optimization.
Given below are a few ideas to make your website more social media friendly -

Social Network Plug-ins: In today's socially active world, it has become paramount for businesses to get social with its customers. You should have social network plug-ins on your website. These plug-ins will take your page visitors directly to your social media pages.

Regular Attendance: Without a regularity, you can not win the trust of your customers. You MUST update your social profiles, handles and pages on regular basis.

Activities: Whatever you are doing on your fan pages, profiles and handles, do keep in mind that it should be done strategically. Update posts that engage users. Ask questions, take surveys and encourage your followers to participate. The more you engage your followers, the more chances of social leads there are.

(Again, I penned down this article as a writing sample for some company, but I am sharing it with my page visitors)

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