Why Indian SEOs Fail To Meet Their Promises?

By Lucknow -
India is known for its erudite, dexterous software professionals and engineers. In many countries, it is a general implication that if a person is from India, he would be either a software or an IT professional. Besides this notable actuality, India is also believed to be the largest provider of web-base software development services. Small, large and gigantic organizations from all over the globe are dependent on Indian software development and web applications services, such as SEO, the Search Engine Optimization.

Image Credit: http://goo.gl/407StQ

 

Search Engine Optimization

Search engine optimization is a tool that helps a website to rank in top search results on various internet-based search engines. Internet is an incredibly competitive place, where it is not an easy task for a website to reach its target customers and clients without any technical support. SEO professionals are on the ball experts, who provide website owners with well-read and well-practiced SEO services. For an instance, when a user tries to find a product or service through a search engine, such as Google, he enters a search keyword. SEO experts track and work on those keywords, for their client’s website, to make it rank in top search results. Search engine optimization is a great tool for both, website owners and web users. For business owners, it amplifies their sales and monetary gains, and for web users, it is a tool, which ensures better and safer web browsing experience. It helps users reach their desired website easily, without any mystification. However, Google needs to rectify its search algorithms to offer more refined web browsing experience to its users.



Why Indian SEO Professionals Fail?

Indian SEO services are vastly acknowledged for their affordable, result-oriented, customer-driven packages. But it is also a fact that about eighty percent Indian SEO companies aren’t good at SEO. They just work for their clients’ websites, and they are, in fact, feeble in making their client’s website rank in top results. I have been a content writer for more than six years; I have worked with several SEO companies and so many so called SEO experts. I carry a good experience in writing SEO tutorials, what, I feel, is wrong with SEO companies is exemplified below.


Conventionalism

It is the biggest problem of Indian SEOs. Many of them are still following the traditional methods of SEO practices, which have been banned by Google and other new-age search engines. They are still doing irrelevant link building and directory submissions. They use poor quality content to submit their links and directories. All these stuffs could have been result-oriented three four-years back; but today, this is SPAMMING and they should avoid being traditionalists.

No Strategy

Most of them do not make any strategy for their SEO projects. Bosses generally handover new projects to their 20,000 bucks employees, and ask them to do the SEO. Neither the bosses nor the employees are well-versed in white-hat SEO practices. They still ask their content writers to write SEO articles on given keywords. They do not follow any stratagem.


 

Lack of Knowledge

The biggest problem of Indian SEOs is their being short of knowledge. They are not aware of search engines and search engine optimization tools, and the English language. To understand the newest trends and happenings, they need to widen their understanding of both these domains.

Attitude

International clients are really surprised with low-cost SEO packages in India, but this low-cost is the result of cut-throat competition. So many Indian SEO companies are working just to collect dollars from their clients, not to help them and their business. Most of them do not even have a proper setup. It is strongly recommended to website owners to peep into the work culture, to get a glimpse of the infrastructure of the SEO company, they are going to hire.


(The article is originally published at - http://shailendrave.hubpages.com/hub/Why-Indian-SEOs-Fail-To-Meet-Their-Promises#)

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